Ryan Lochte Loses Four Endorsements

U.S. swimmer Ryan Lochte’s four commercial sponsors dropped the 12-time Olympic medalist.

Ryan Lochte’s four sponsors dropped him Monday in response to the incident in which he falsely claimed he and three teammates had been held up by armed robbers at a Rio de Janeiro gas station.

Lochte lost Speedo, Ralph Lauren, Airweave and Gentle Hair Removal after he admitted to “over-exaggerating” the armed-robbery claim.

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